Outsourcing to India: Wave of the future?
Michael Mechanic of The EastBayExpress blog reported Friday that an advertorial section in Sunday’s San Francisco Chronicle contained articles written by free-lancers in India.
The company selected [to produce the suppliment] was Mindworks Global Media, a New Delhi-based firm — slogan: “Trusted by editors worldwide” — that offers editing, design, and “content creation” services… “A significant number of stories for any publication can be written from anywhere, irrespective of geographic boundaries, if a high-level of domain expertise is combined with superior journalistic skills to get information, analyse it correctly and write in an engaging manner,” [Mindworks’ Web site] states.
It’s difficult not to be alarmist about this. Some of us have been making jokes for years, now, that we all could find our jobs outsourced — especially since thinks like local content seem to be falling by the wayside and pre-packaged, ad-friendly, yet perhaps poorly-conceived content often seems to be the way to make a fast buck.
If we’re going to worry, though, let’s really worry. Here are a few samples of Mindworks’ newspaper and magazine pages:
Find Mindworks Global Media here:
http://www.mindworksglobal.com/
Read the EastBayExpress blog here:
http://www.eastbayexpress.com/blogs/?p=947
This item via Romenesko:
http://www.poynter.org/column.asp?id=45
