Charles Apple

USA Today announced today in a press release that it is getting into branding big-time via licenses with six U.S. book publishers.

Presenting a variety of subjects, the books will be branded “USA TODAY” and feature graphics and content from USA TODAY. The book publishing initiative adds another brand extension to USA TODAY which celebrates its 25th anniversary in September.

Nancy Bailey & Associates, a leading corporate brand licensing agency, has been retained by USA TODAY to help USA TODAY develop new products around its core assets. Nancy Bailey’s team also represents companies such as Reynolds and Coppertone.

Among the books planned:

• A 12-book series of business and legal guides.
• A coffee-table book entitled 25 years of USA Today.
• A reissue of The Making of McPaper: The Inside Story of USA Today.
• A Year in Sports, 2007.
• Eight USA Today crossword puzzle books.
• A 2008 USA Today day-to-day Sudoku puzzle calendar.
• A monthly USA Today Sudoku magazine.

Check out the release here:
http://www.earthtimes.org/articles/show/news_press_release,112378.shtml

I can’t help but notice the McPaper book is already available for preorder at Amazon:
http://www.amazon.com/USA-Today-Making-McPaper/dp/1596702869/ref=sr_1_2/105-4851372-6728419?ie=UTF8&s=books&qid=1180482729&sr=8-2

I have the 1987 version. I’ll forward to the updated edition.

Sadly, no word on whether or not they’ll revise the wonderful USA Today Weather Book:
http://www.amazon.com/Weather-Book-Easy-Understand-Guide/dp/0679776656/ref=pd_bbs_1/105-4851372-6728419?ie=UTF8&s=books&qid=1180482920&sr=8-1

Share on Facebook

This entry was posted on Tuesday, May 29th, 2007 at 7:02 pm and is filed under Charles Apple, Newspapers, VizEds Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.