Charles Apple

I’m pleased to announce I’ll be giving another presentation this spring — this time, in Dallas, Texas, as part of the Southern Newspaper Publisher’s Association’s Traveling Campus.

The campus is presenting a three-day program at the Belo Building in downtown Dallas, April 15-17. I’ll be presenting on Wednesday, April 16, kicking off with “The Art of Being Brilliant” session — which has been very well-received the few times I’ve taught it — and then expanding on that theme with nuts-and-bolts and case studies and lots and lots of examples.

It’ll be an all-day, six-hour marathon of visual journalism. And it’s all free. Look for registration information here. Or, contact my pal Graham Kimbrough, the Assistant Director of the SNPA Foundation at (404) 256-0444 or at graham [at] snpa.org

Here is the schedule for the entire event:

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DALLAS TRAVELING CAMPUS

Tuesday, April 15

9:30 a.m. – 12:30 p.m.: The Internet is Here…Now What?

Chris Wienandt, Dallas Morning News

Many of us have had Web editing and posting duties added to our plates. Is editing for the Web different from editing for print? Do print headlines work on the Web? How can we let search engines know about our stories? And where do copy editors fit in in an increasingly online world?

Chris Wienandt has been Business News copy desk chief at The Dallas Morning News since 2004. Before that, he was a member of the team that brought pagination to the paper. Previously, he was chief of the paper’s Universal Desk for almost 10 years, served as interim Features Desk chief, and was an assistant news editor for two years. He is also president of the American Copy Editors Society.

9:30 a.m. – 12:30 p.m.: Coaching Skills for Supervisors

Mary Livingston, M. Livingston Group, Philadelphia

Leaders who utilize coaching skills have more effective teams, higher morale, and better bottom-line results than those who don’t. These leaders have high levels of retention of key people, better customer service in their organizations, and higher productivity. And let’s face it — people remember them and their impact.

Mary Livingston, principal owner and lead seminar director of M. Livingston Group, a Philadelphia-based consulting and management training company, has more than 20 years’ experience as a trainer and human resources manager. A former human resources director for The New York Times Regional Newspaper Group and the program director for the Maynard Institute’s management program held annually at the Northwestern University Kellogg School of Management, she specializes in human resources planning development as well as strategic organizational effectiveness. She is dedicated to working with organizations, corporations, businesses and groups to fully utilize their human resources to increase bottom line performance standards.

1:30 – 4:30 p.m.: Leadership and Communication

Mary Livingston, M. Livingston Group, Philadelphia
Communication is the primary skill that all leaders and managers need to master. All others “flow” from this one. In this workshop, you’ll address the more advanced communication issues and tools that individuals can use to improve their personal effectiveness, working relationships and workplace environment.

1:30 – 4:30 p.m.: Why Newspapers?

Charles Kolsky, TownNews.com, St. Louis

The newspaper is still the No. 1 way to reach local consumers. Combined with the newspaper’s online site, newspapers now reach more local consumers than ever. Learn how to combine the power of print and online to make a case for why newspapers should be a part of every marketer’s budget.

Charles Kolsky is the Vice President of Business Development for TownNews, which hosts more than 1,500 newspaper websites. Previously, Charles was Vice President for Marketing, Research and E-media for Pulitzer Newspapers, and he has been advertising director and general manager. He is highly skilled in advertising sales training, competitive media and the Internet.

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Wednesday, April 16

9:30 a.m. – 12:30 p.m.: The Past, Present and Future of Circulation

Bob Bobber, SunCoast Media Group, Polk County, Fla.

No one has a crystal ball but obviously the newspaper industry is rapidly changing and the role of circulation is going to change with it. This course is designed for younger circulators in a management role. It is a look to the future that explores what is going to happen to the work environment and meant to “push their envelope” in planning. Participants will review current operational and sales/marketing issues and discuss the impact each will have in the coming years.

Over the past three years, Robert J. Bobber has worked primarily in consulting and teaching. He conducts numerous District Manager training sessions and works with newspapers and various newspaper and media associations on the sale and retention of customers and as well as other circulation related subjects. He recently joined Suncoast Media Group as General Manager of the SCMG Polk County properties which include the Polk County Democrat, the Fort Meade Leader, the Lake Wales News, and the Polk Times.

9:30 a.m. – 4:30 p.m.: Thinking Visually – The Art of Being Brilliant

Charles Apple, The Virginian-Pilot, Norfolk, Va.

Year after year, we put out the same old stories; the same old newspapers. No wonder readers are getting tired of us. How can we give a new look to our product; provide a fresh angle for our stories and our pages? By opening up our minds to new ideas. You may find that the biggest barriers to reaching that next level are in your own head. Charles Apple of The Virginian-Pilot will show us how to put a fresh spin — or a whole new approach — to not just visuals, but also stories, projects and management in general. We’ll explore the concepts of brilliance and creativity. We’ll look at samples of brilliant visual journalism and look at how these pieces came to be. And brilliance isn’t limited to large papers — we’ll show how small papers can bring brilliance to their readers as well.

Charles Apple has worked at The Virginian-Pilot in Norfolk since October 2003. Previously, Apple was graphics editor of The Des Moines Register and an artist for the Chicago Tribune, The (Raleigh, N.C.) News & Observer and for small papers in South Carolina and Georgia. He has won numerous awards from the Society for News Design for design, graphics and graphics reporting. He has taught seminars around the country, writes a column for SND’s quarterly magazine and is a moderator and blogger for VisualEditors.com.

1:30 – 4:30 p.m.: Hot Ideas for Building Circulation

Bob Bobber, SunCoast Media Group, Polk County, Fla.

An entertaining, old style Hot Idea Seminar that covers all aspects of Circulation Sales and Management. Tips on Carrier Sales, Single Copy Promotion, Subscriber Retention, Reader Contests, Supervisory techniques and more. If you can’t get a good idea out of this course, you’re not trying. Bring your own hot ideas to share with the group.

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Thursday, April 17

9:30 a.m. – 12:30 p.m.: Great Media Writing

Paula LaRocque, Writing Coach, Arlington, Texas

This session helps make any newswriting accurate, clear, brief, interesting, and conversational. We’ll discuss easy-to-apply guidelines and mechanical and creative principles that simplify the writer’s task and increase speed and confidence. The guidelines – which Paula LaRocque includes in her Book on Writing: The Ultimate Guide to Writing Well (Marion Street Press, Inc., 2003) – range from the technical to the creative to the philosophical. We’ll also touch on language myths and mistakes in grammar and usage that often damage newswriting. Plenty of audio-visuals and actual examples, and equally useful to both writer and editor.

Paula LaRocque is a communications consultant who has conducted workshops for hundreds of media, government, academic, and business groups in the United States, Canada, and Europe. She was writing coach and assistant managing editor at The Dallas Morning News from 1981 through 2001. She also has been consultant for the Associated Press, the Drehscheibe Institute in Bonn, and the European Stars & Stripes in Germany. She was elected to the
Associated Press Managing Editors Executive Board in 1998, and in 2001, she received the APME
Meritorious Service Award for exemplary contribution to journalism.

[Read an interview with Paula here. Find her books for sale here.]

9:30 a.m. – 12:30 p.m.: Negotiation Skills for the Newspaper Advertising Professional

Carol Richer Gammell, Sales Training Plus, Tulsa, Okla.

This three-hour session addresses sales reps’ fear of negotiation, looks at the reasons you concede too quickly, investigates prospects’ tactics for intimidating you and offers suggestions improving your prowess in the art of negotiation. Negotiation is a game: Make sure you are equipped to play it well! This program is for both retail and classified Sales Reps.

After serving as associate publisher for MacDonald Classified Services for 16 years, Carol Richer Gammell is currently in charge of her own training firm, Sales Training Plus, She has been a speaker at more than 100 classified conventions and has conducted training workshops for telephone sales professionals at more than 400 newspapers including The Philadelphia Inquirer/Daily News, USA Today, The Atlanta (Ga.) Journal and Constitution, The L.A. (Calif.) Times, The Victoria (B.C.) Times-Colonist and The Wall Street Journal. In 2000, Gammell was awarded the McGovern Award by the Newspaper Association of America for her service to the classified industry.

1:30 – 4:30 p.m.: Creating Ads that Generate Results

Carol Richer Gammell, Sales Training Plus, Tulsa, Okla.

This 3-hour session focuses on copywriting and design principals for the display advertising sales rep. Participants will also have the opportunity to practice the skills outlined in the course in a hands-on exercise requiring reps to work in groups to create an ad campaign and present it to the class. This program is for both retail and classified Sales Reps.

1:30 – 4:30 p.m.: Secrets of Successful Storytelling

Paula LaRocque, Writing Coach, Arlington, Texas

This session focuses on bringing newswriting to life through such elements of story-telling as literary devices, description, narrative, figurative language and imagery, words and sound. Equally useful to writer and editor, the session includes the following:
• Leads: The fresh vs. the formulaic in form and content; the strengths and weaknesses of summary, inverted pyramid, and anecdotal leads.
• Recreating reality through vivid detail: showing vs. telling; effective transitions and scenesetting; building suspense.
• Underwriting vs. overwriting

Again, I’m told all sessions are free, so your boss can’t argue with the price!

I’ll see you there.

This entry was posted on Friday, March 21st, 2008 at 8:08 am and is filed under Charles Apple, Newspapers, VizEds Blog, Workshops. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.