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Fighting the decline of classified advertising

Now, here’s an interesting way to fight the decline of classified advertising.

Kill your classified advertising section. That’s what The Sun News of Myrtle Beach, S.C., is doing. In its Monday and Tuesday papers, at least.

Editor & Publisher reports:

In a note to readers, Sun News Vice President and Editor Trisha O’Connor said “the region’s largest classified inventory available anywhere” will be available on MyrtleBeachOnline.com. The paper will publish a separate classifieds section Wednesdays through Saturdays, she added.

Read it in E&P.

This entry was posted on Wednesday, May 14th, 2008 at 9:50 pm and is filed under Amusing stuff, Industry woes, Innovative ideas, VizEds Blog. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “Fighting the decline of classified advertising”

  1. Ryan Stoddart Says:
    May 16th, 2008 at 5:05 am

    Maybe someone read my post elsewhere? Just kidding! I doubt I’m the only one who has suggested the move.

 

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