http://www.visualeditors.com/apple/2008/07/first-look-redesign-of-the-allentown-pa-morning-call/ www.visualeditors.com/apple Sun, 12 Feb 2012 21:00:14 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.visualeditors.com/apple/2008/07/first-look-redesign-of-the-allentown-pa-morning-call/comment-page-1/#comment-12866 Bad Call Tue, 05 Aug 2008 13:27:20 +0000 http://www.visualeditors.com/apple/2008/07/first-look-redesign-of-the-allentown-pa-morning-call/#comment-12866 Redesign? As the AME of Visuals points out, "Typography has not changed … much." Agreed. Not much else has changed either. Maybe I'm too old school and totally out of it, but a redesign is simply NOT a targeted repackaging of the previous design for the second time this year. In the before and after pages it is clear only two things have really changed. The depth and prominence of the skyboxes in numerous approaches and the shrunken flush left nameplate that seems to throw the page off balance. Was hoping for a total and improved approach such as sister papers in Orlando or Fort Lauderdale. A long time reader noticed this is the third look this year. The previous example has been around only a few months since the web width changed for Tribune to save on paper, I presume. Best of luck with it and looking forward to a TRUE redesign in your future. Redesign? As the AME of Visuals points out, “Typography has not changed … much.” Agreed. Not much else has changed either. Maybe I’m too old school and totally out of it, but a redesign is simply NOT a targeted repackaging of the previous design for the second time this year. In the before and after pages it is clear only two things have really changed. The depth and prominence of the skyboxes in numerous approaches and the shrunken flush left nameplate that seems to throw the page off balance. Was hoping for a total and improved approach such as sister papers in Orlando or Fort Lauderdale. A long time reader noticed this is the third look this year. The previous example has been around only a few months since the web width changed for Tribune to save on paper, I presume. Best of luck with it and looking forward to a TRUE redesign in your future.

]]> http://www.visualeditors.com/apple/2008/07/first-look-redesign-of-the-allentown-pa-morning-call/comment-page-1/#comment-12546 Ashley F. Wed, 30 Jul 2008 02:56:30 +0000 http://www.visualeditors.com/apple/2008/07/first-look-redesign-of-the-allentown-pa-morning-call/#comment-12546 I really enjoy the bold color on the front with the type reversed. It really pops and grabs my attention. I really enjoy the bold color on the front with the type reversed. It really pops and grabs my attention.

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