Redesign alert: Allentown, Sacramento
Today — Monday, July 28 — is reportedly the debut of the next Tribune-company redesign, The Morning Call of Allentown, Pa.
Unfortunately, Allentown was a no-show in the Newseum today. We also didn’t see a lot about the redesign posted at the Morning Call web site. Assistant managing editor for visuals Craig Larimer did tell us about the typography, however:
Typography has not changed … much. Using Poynter OS Display, Agenda family (Bd Cond.) for headlines, Quiosco for body copy.
Hopefully, we can get our hands on pages soon. We’ll keep you posted.
Meanwhile, next up is the long-awaited redesign of the Sacramento Bee. That one debuts Tuesday.
Editor Melanie Sill — with whom I worked in Raleigh, about a million years ago — has been previewing the redesign in columns over the past several weeks. The Q&A she published Sunday, in fact, addresses — among other things — the Bee’s new fonts:
Our new body type is called Miller Daily; headline faces are Miller Headline (for the light face) and Benton Sans (for bold headlines). Our small type (sports stats, stocks, weather and so forth) is Poynter Agate Zero. All of these faces won high marks for read-ability from both designers and readers (who weighed in via the Bee’s Press Club).
Find all of Melanie’s musings about the Bee redesign here. We’ll try to have more about Sacramento later later.
And finally, the Los Angeles Times announced big changes over the weekend. I’m told, however, that this is merely a change in section lineup. The redesign to that paper still does not have a launch date.
July 31st, 2008 at 11:08 pm
I like the font choices and flag but the readout style seems over the top. The lines cutting side to side and all caps seems a lil’ jarring and maybe hard to read, IMO. I’d like to see more of the design.
August 3rd, 2008 at 1:33 pm
I like that the bee cartoon will eat up less space than before, yet remain the same size. It’ll help with above-the-fold presentation.