First Look: Redesign of Sun-Sentinel

It’s not a secret that Tribune company CEO Sam Zell has ordered all his papers to redesign. It’s also not a secret that the South Florida Sun-Sentinel of Ft. Lauderdale will debut its new look in just a couple of weeks — on Sunday, Aug. 17.

What is a secret — until now, at least — are what those pages look like.

We have a man at the Sun-Sentinel working on this. Or, I should say, we had a man working on it. Our guy — let’s call him Bond; James Bond — died getting these pictures out of Florida.

Well, maybe not. Either way, here are the very first pictures anywhere of the Sun-Sentinel redesign…

This one is of a features page. I think. That’s either entertainment or home and real estate. Who can tell the difference anymore?

Fort Lauderdale spy 1

This one is… well, I think this one is of a luggage advertisement. Lots of alligators in South Florida = lots of ads for alligator-skin suitcases. Makes sense, right?

Fort Lauderdale spy 2

The art across the bottom of that page are rendered in either stipple or gaussian blur. Kind of hard to tell which.

Finally, this one is the clearest of the bunch. It’s either a features page depicting snack foods or it’s a big front-page enterprise piece on pocket lint. You have to hand it to the Sun-Sentinel, they sure know their audience.

Fort Lauderdale spy 3

Our thanks to Mr. Bond for giving his life to keep the news design community informed about the next big Tribune-company redesign. We didn’t expect you to die, Mr. Bond. We expected you to talk.

So mark your calendars: August 17.

In the meantime: The blog has a sudden opening for a part-time correspondent in South Florida. You know where to send your applications.

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14 Responses to “First Look: Redesign of Sun-Sentinel”

  1. Josh Tropan Says:

    wow. You are the go to guy for redesign scoops!

  2. Jim McBee Says:

  3. Jim McBee Says:

    What obscure scripting language do you have to know to post a photo on this damned site?

    http://ecx.images-amazon.com/images/I/51%2ByPaOC9vL._SS500_.jpg

  4. Dennis Bolt Says:

    DeGroot, Len Degroot… and his shakey (not stirrey) iPhone cam?

  5. Josh Says:

    Ah, the good old days of cell phone cameras… when they shot black-and-white, old-timey photos. … wait, what?

  6. clif Page Says:

    Photos too retro.
    Must have used film and a Minox camera.

  7. Dean Lockwood Says:

    I could tell ya who James Bond is … but then I’d hafta kill myself (before Bond got back to me) :)

  8. Scott Griffin Says:

    Can’t tell from the spy photos, but I hope they’re rethinking story selection. I’ve been buying it every day for the past week and have been, frankly, disappointed.

  9. Douglas E. Jessmer Says:

    South Florida, representing. Well, sorta. Does Tampa Bay count?

    You’d swear we were looking at some of Brenda Priddy’s spy photos from Detroit. I can’t wait to see photos that aren’t blurry!

    Good job, Charles.

  10. Brenda Priddy Says:

    Excuse me? … My pictures aren’t blurry cell-phone shots!!!

  11. Douglas E. Jessmer Says:

    Brenda, I’m sorry if that sounded like a slight — it wasn’t meant as one. What I meant was that the photos were obscured, like your spy shots many times are. Yours aren’t blurred at all — the carmakers camouflage their new products so they don’t reveal details.

    I enjoy your company’s work, and can’t wait to see the Mustang redesign photos. (Hopefully, the styling won’t be screwed up like it was in 1999.)

    For everyone, a little bit of disclosure: When I worked in Detroit, I intentionally lived in Dearborn. (I’m a FoMoCo diehard.) I can’t remember us ever running a spy shot, though….

  12. Brenda Priddy Says:

    Thanks :-)
    (I didn’t take the comment too seriously. Actually - It was ‘cool’ to see my name mentioned on a non-car site!)

    Best,
    Brenda

  13. Jen C. Says:

    Can’t wait to see the real thing! I’ll mark my calendar…

  14. Douglas E. Jessmer Says:

    Brenda — Still, it’s good to see you here. VizEds is a community you should come be a part of! DEJ

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