Caption the cover of the new slick WSJ magazine
The Wall Street Journal’s slick new quarterly magazine debuts Saturday in a few test markets around the country.
It’s called WSJ. The punctuation is included. In fact, the AP reports:
The period in the title is silent.
Ah. Thanks, guys. We were wondering.
The cover makes us smile:
This just begs for a caption contest.
Here are a few, off the top of my head, to get you started:
“OK, who wants to check me for ink ruboff?”
“This little frock will be obscene after we convert to the 46-inch web.”
“Please pass the comics.”
“Never before was holding to the front this much fun.”
“That’s not stipple. I’m just happy to see you.”
The AP continues:
In the United States, the magazine will come free with newsstand and delivered copies of Saturday’s Weekend Edition in 17 leading markets — about 800,000 copies in all. In Asia and Europe, where the Journal doesn’t publish a Saturday edition, WSJ. will come out on Fridays.
Wow. That extra punctuation makes for some very awkward sentences! Boo, hiss!
Condé Nast Portfolio’s Jeff Bercovici reports the launch didn’t go smoothly everywhere:
The Wall Street Journal’s new luxury-lifestyle magazine won’t make its real debut until Saturday. Unless, that is, you live in Chicago, where one distributor appears to have jumped the gun by sending out copies of the magazine two days early — and, in at least one instance, in the wrong newspaper.
A Mixed Media reader wrote in this morning to say he opened his copy of The New York Times to find the premiere issue of WSJ inserted into its pages. I ran this by a Dow Jones spokesman, who was able to confirm that the magazine had been prematurely distributed in the Chicago area, but only, as far as he knew, in copies of the Journal.
Read Bercovici’s piece here. Find the AP report here.
Read a brief piece on the design of the new magazine here.
September 6th, 2008 at 10:31 am
Do you have something in a “Hot L?”
September 7th, 2008 at 4:34 pm
Oh this little frock was on the doorstep this morning.