Ideas for other newspaper-branded airport shops

Perhaps you saw the story on the wires last week: USA Today plans to start a chain of USA Today-branded, airport-based retail stores around the country. The first three opened Sept. 17 at the airport in Detroit.

But why stop there? Why not take this to the next level with more shops, branded with other newspapers?

Here are a few ideas for other retail ideas that we might use to extend our reach:

1. The Gray Lady
Selling only items of interest to retirees and the AARP crowd, brought to you by The New York Times. Includes a 24-hour pharmacy, of course.

2. The Post outpost
Specializing in unusual and outlandish things you can’t find in family-oriented stores… kind of like Spencer’s, I guess. You’ll enjoy our large selection of celebrity gossip-oriented items. And make sure you pick up a N.Y. Post-logo whoopie cushion!

3. The Bako Bakery
You’ll have an “L” of a time eating fresh-baked goods branded with the Bakersfield Californian logo. Features brightly-colored bread, muffins and bagels.

4. Partisan Place
Get your political buttons, t-shirts, bumper stickers and more by candidates from both ends of the ideological spectrum. A joint effort by your friends at the Democrat and Chronicle of Rochester, N.Y. and the Waterbury, Conn., Republican-American.

5. The Plane Dealer
Here at the Cleveland airport, you can find collectible air-travel memorabilia: model planes, airline-logo T-shirts and art prints of historic aircraft. Brought to you by the fine folks at the Plain Dealer.

6. Chicago Tribune company makeover salon
While waiting for your flight, come in and have one of our company-mandated facial or hair redesigns. And even better: We’ll do it fast!

7. The Observer
You can purchase all sorts of optical goods — telescopes, binoculars, cameras, webcams — at the Observer store in the Charlotte airport.

8. Bee-Movies
Here at the Bee Spot in the airport in Sacramento — or in our satellite stores in Modesto and Fresno — we specialize in DVDs of B-movies. We’re heavy on Charlton Heston stuff from the 1970s, Anthony Michael Hall movies from the 1980s and David Spade flicks from the 1990s.

What else? I know I’m missing some cool ideas…

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2 Responses to “Ideas for other newspaper-branded airport shops”

  1. Jim McBee Says:

    How ’bout the Red Eye at O’Hare? Only open from 11 p.m. to 6 a.m.

  2. designhawg Says:

    At least you’d know where to go to get a late night beer at O’Hare. At RedEye (one word) of course. But why only O’Hare. Can our ambitions be contained by any one place, area code, state or continent? Just asking.

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