Comments on: NYT redesigns its two Florida papers: Ocala, Gainesville

By: Candace Pfau

Candace Pfau — Tue, 10 Mar 2009 18:55:42 +0000

I hate everything about the new designed paper. I hate that they dropped the t.v. guide. Only Jacksonville currently has a magazine t.v. guide and I am switching to their paper. I hate the antique column being moved to Saturday. The Living section now is just a front page and the funnies. Basically the new paper is horrible. I have never read my paper online and never will. I guess I will have to subscribe to the Miami Herald.

By: Douglas E. Jessmer

Douglas E. Jessmer — Tue, 28 Oct 2008 18:19:59 +0000

The new Ocala nameplate is an improvement, but why did they tinker with Gainesville’s? That’s no improvement at all.

From my experience with NYTRNG, at least in Sarasota, there was much emphasis placed on “branding.” It’s funny that Gainesville threw out their “brand,” because the outgoing Gainesville nameplate was the one thing about that paper that stood out to me!

Note that the name of the city is back in Ocala’s nameplate. Seems a lot of papers dropped their city names to try to appeal to a larger audience, so I’m surprised “Ocala” is back atop 1A. (From my Sarasota experience: Every 1A was zoned six ways, like the B section, so every nameplate had a different city atop “Herald-Tribune.”)

Probably because of consolidation, I see Bureau Grotesque seeped in at Ocala. I think every NYTRNG paper uses it now. (We had it in Sarasota when I was there in 2005-06.)

Without going into a critique, headline faces in the specimens posted here are kerned too tight, almost to be unreadable at a glance at 10 feet (think: rack sales).

By: John

John — Tue, 28 Oct 2008 14:08:30 +0000

I hate the new flag — the old one was one of the coolest in the country. Stylish and versatile. This one is just clunky and ugly.

By: John Telford

John Telford — Sun, 26 Oct 2008 21:23:01 +0000

Ok…I lied…one more thing.

After I read my last comment, I wanted to clarify that I had NOTHING to do with the award-winning redesign of the Sun. I’m sure if I did have something to do with it, it wouldn’t have won a World’s Best.