Redesign alert: LA Times reportedly launches Tuesday
The Los Angeles Times will launch its Tribune-company mandated redesign Tuesday, reports LA Observed.
LA Observed posted a memo reportedly written by company chief innovation officer Lee Abrams, that said the redesign…
…will be quite a bit less dramatic than our other newspapers, but has some wonderful new elements. They got a pretty late start as their publisher Eddy Hartenstein just came in house recently. But with that said, this re-design symbolizes a “plunge” into the new world that undoubtedly will be followed up by continual evolution, literally day by day, week by week.
Abrams goes on to write that this will probably be the last redesign of the LAT, because he sees reinvention as something that should happen every day, rather than every few years.
Nearly two weeks ago, LA Observed posted excerpts of LAT focus group testing. We’re not sure how much of these design snippets will survive to the final product, so don’t hold your breath over these:
We’re still trying for confirmation that tomorrow is, in fact, launch day. We’ll keep you posted.
The LA Times is the latest major Tribune-company paper to implement a redesign:
Sunday, June 22: Orlando Sentinel
Monday, July 28: Allentown (Pa.) Morning Call
Monday, Aug. 11: Chicago RedEye
Sunday, August 17: South Florida Sun-Sentinel
Sunday, Aug. 24: Baltimore Sun
Sunday, Sept. 28: Hartford Courant
Monday, Sept. 29: Chicago Tribune (and here)No dates available:
AM NewYork, Newport News (Va.) Daily Press