Tampa Tribune redesign debuts today
The Tampa Tribune launched its redesign this morning.
New new page one:
Here’s your before-and-after look:
I dropped by the Tribune’s web site in hopes of picking up a story about the redesign — a column by the editor, quotes, a readers’s guide, jpegs of inside pages. Anything, really. After all, the St. Pete Times reported:
[Tribune editor Janet] Coats declined to reveal many details about the new newspaper design coming Monday, saying the Tribune has its own marketing plans for spreading those details later this week.
When you go to TBO.com and click on news, however, this is what you see:
Hmm. Didn’t Paul Newman die last Saturday? Probably not the best choice for your lead online news story right now.
The page images above are from the Newseum.
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EDIT:
I couldn’t found it, but my trusty Google alert did.
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ANOTHER EDIT:
Sportsdesigner has the sports front and several interior sports pages. Find ‘em here.
October 5th, 2008 at 2:58 pm
I haven’t picked up a copy today, but I’m sure I will later. One thing: Where’s the page-one temperatures?
I see a reverse-’hot L’ thing going on. Maybe if “And The Tampa Times” disappeared, it wouldn’t seem like an L.
(Really, who calls it “The Tampa Tribune and The Tampa Times”? It’s “The Tampa Tribune.” Maybe it’s time to drop the other paper’s name.)
October 5th, 2008 at 3:21 pm
In a word. Messy.
October 5th, 2008 at 3:22 pm
That said, it is day one.
October 5th, 2008 at 5:06 pm
Doug,
From my recollection, the Trib keeps “The Tampa Times” for copyright reasons. It ensures that the paper across the Bay can’t call its Tampa edition by the same name.
October 6th, 2008 at 11:07 am
http://www.newdaytampa.com/
Day two front page seems to be a bit more organized than the Sunday launch … but there isn’t a story on that Monday front I’d be interested in. I’ll be curious to see how the front page changes once they get the “here’s what’s new” stuff off the front and put some stories out there.
October 6th, 2008 at 3:47 pm
Shane, I know they’re keeping “The Tampa Times” for competitive reasons, but isn’t tbt* going to change its name to “Tampa Bay Times” at some point anyway?
October 6th, 2008 at 3:56 pm
I probably should add: I agree with the Hawg in Chicago above.
The ear in the nameplate is going to be a design challenge similar to the “turkey” we had in Sarasota (yes, we called the ear a “turkey” because of a prototype) when I was there.
Without a good grid in place, the ear falls apart. USA Today’s ears are good because of the framework. I’m going to be the Chicago Tribune’s new ear will be as good.
I’ll be interested in how the TampaTrib handles its ear every day. Today’s was a bit lackluster.
Grid is good.
October 10th, 2008 at 5:00 pm
Just read that the Tampa Trib has abandoned its sectioning scheme in the face of reader criticism.
http://blogs.tampabay.com/media/2008/10/amid-a-deluge-o.html