Charles Apple

Newspapers have received a government bail-out.

Um — not really. But kind of, in a very indirect way.

Auto manufacturers, as you know, are receiving a $17.4 billion government loan. A few dollars ended up floating into newspapers last week in the form of full-page ads.

Fox News’ Judson Berger reports:

The ads ran last week in several major daily newspapers, including USA Today, The Wall Street Journal and the Atlanta Journal-Constitution. Since USA Today and The Wall Street Journal are two of the highest-circulation newspapers in the country, full-page ad rates are steep. A full-page ad in The Wall Street Journal runs between $206,000 and $264,000, and a full-page ad in USA Today runs between $112,000 and $217,000.

Chrysler has posted on its web site some of the same info in the ad. Find it here.

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“It’s quite ridiculous to be spending that kind of money,” said Princella Smith, national spokeswoman for American Solutions, an organization headed by former Republican House Speaker Newt Gingrich. “Those ads are just a precise example of the fact that they do not get it … and it’s just in our faces.”

This entry was posted on Wednesday, December 31st, 2008 at 9:35 am and is filed under Amusing stuff, Industry woes, Newspapers, VizEds Blog. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.