Comments on: New York Times runs its first Page One display ad http://www.visualeditors.com/apple/2009/01/new-york-times-runs-its-first-page-one-ad/ www.visualeditors.com/apple Sun, 12 Feb 2012 16:24:02 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Mike Higdon http://www.visualeditors.com/apple/2009/01/new-york-times-runs-its-first-page-one-ad/comment-page-1/#comment-18386 Mike Higdon Wed, 07 Jan 2009 10:11:00 +0000 http://www.visualeditors.com/apple/?p=5179#comment-18386 There's a company that deliberately copies the style of The Nevada Sagebrush to pretend it's their editorial work. Readers used to call and complain about the story (it was a long form advertorial) until we signaled it was an ad. That said, I think this one stands out in a way that readers will recognize as unusual and it has a CBS logo on it, which is not affiliated with NYT. Also, the styles are different enough in my opinion. They are similar in an effort to blend more but they are also pretty different. That's not Franklin Gothic, I don't think, the lowercase "g" is wrong. The headline wording though, is problematic though still not in NYT style (words nor font). NYT readers are pretty savvy kids and it's not an ad that really has any editorial implications either way. It's advertising for sitcoms, not exactly worthwhile stuff. Which is why the headline is overstated, uninformative and oversized. I wonder if CBS built it or the ad department. Perhaps it was a dummy headline? That would also explain the similar layout structure. Is it historic? Insofar as NYT having that much color on the cover, yes. Insofaras having an ad on the front? No. Welcome to the news business, glad they could join us. Perhaps it'll help pay the rent and hopefully keep the NYT open another year. There’s a company that deliberately copies the style of The Nevada Sagebrush to pretend it’s their editorial work. Readers used to call and complain about the story (it was a long form advertorial) until we signaled it was an ad.

That said, I think this one stands out in a way that readers will recognize as unusual and it has a CBS logo on it, which is not affiliated with NYT. Also, the styles are different enough in my opinion. They are similar in an effort to blend more but they are also pretty different. That’s not Franklin Gothic, I don’t think, the lowercase “g” is wrong.

The headline wording though, is problematic though still not in NYT style (words nor font). NYT readers are pretty savvy kids and it’s not an ad that really has any editorial implications either way. It’s advertising for sitcoms, not exactly worthwhile stuff. Which is why the headline is overstated, uninformative and oversized. I wonder if CBS built it or the ad department. Perhaps it was a dummy headline? That would also explain the similar layout structure.

Is it historic? Insofar as NYT having that much color on the cover, yes. Insofaras having an ad on the front? No. Welcome to the news business, glad they could join us. Perhaps it’ll help pay the rent and hopefully keep the NYT open another year.

]]> By: Paul Wallen http://www.visualeditors.com/apple/2009/01/new-york-times-runs-its-first-page-one-ad/comment-page-1/#comment-18313 Paul Wallen Mon, 05 Jan 2009 23:05:28 +0000 http://www.visualeditors.com/apple/?p=5179#comment-18313 I'm probably in the minority, but I'd much rather have a classy, well-designed ad like this than the awful, loud every-color, every-font ads that most newspaper fronts seem to get, including ours. I think as long as it's clear to the reader that it's a paid ad when they look at it and read it, it's not a bad thing if it feels like it goes with the rest of the page and the product. I’m probably in the minority, but I’d much rather have a classy, well-designed ad like this than the awful, loud every-color, every-font ads that most newspaper fronts seem to get, including ours.
I think as long as it’s clear to the reader that it’s a paid ad when they look at it and read it, it’s not a bad thing if it feels like it goes with the rest of the page and the product.

]]> By: Dennis Bolt http://www.visualeditors.com/apple/2009/01/new-york-times-runs-its-first-page-one-ad/comment-page-1/#comment-18303 Dennis Bolt Mon, 05 Jan 2009 20:58:15 +0000 http://www.visualeditors.com/apple/?p=5179#comment-18303 Yeah I thought it was a very well designed ad too...MAINLY BECAUSE IT DOESN'T LOOK LIKE AN AD. It totally looked like some kind of promo-teaser package. Half the newspapers in the country would kill for skyboxes that look as good as this! Come on NYT, can't you find some car salesman or real estate agents to buy space? I know that at the NYT-owned Press Democrat, where last worked, we had a prohibition on $$ figures or big faces. How about couches? like in Chicago? Maybe Caroline Kennedy could put up an ad?? Yeah I thought it was a very well designed ad too…MAINLY BECAUSE IT DOESN’T LOOK LIKE AN AD. It totally looked like some kind of promo-teaser package. Half the newspapers in the country would kill for skyboxes that look as good as this! Come on NYT, can’t you find some car salesman or real estate agents to buy space? I know that at the NYT-owned Press Democrat, where last worked, we had a prohibition on $$ figures or big faces.

How about couches? like in Chicago? Maybe Caroline Kennedy could put up an ad??

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