Comments on: The twin-edition thing HAS been done before http://www.visualeditors.com/apple/2009/01/the-twin-edition-thing-has-been-done-before/ www.visualeditors.com/apple Sun, 12 Feb 2012 16:53:23 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Robb Montgomery http://www.visualeditors.com/apple/2009/01/the-twin-edition-thing-has-been-done-before/comment-page-1/#comment-18890 Robb Montgomery Tue, 13 Jan 2009 22:13:23 +0000 http://www.visualeditors.com/apple/?p=5446#comment-18890 On 18 April 2005, the The New Straits Times in Kuala Lumpur offered readers a choice of broadsheet or tabloid size. After six months of producing both sizes the newspaper terminated a 160-year-old tradition of being a broadsheet. The New Straits Times in KL has more in common with a major U.S. city newspaper. Like the London papers (The Independent an The Times) The NST didn't trim a word to make the tabloid edition. And just like the the London papers - this tabloid looked horrible at first. They just shoveled the stories onto pages wherever they fit. All three converted papers have since redesigned into better organized and attractive tabs, but that was not their goal at first. The first thing all these publishers wisely did was to hammer home in their messages to readers was that there was NOT any cut in content. On 18 April 2005, the The New Straits Times in Kuala Lumpur offered readers a choice of broadsheet or tabloid size. After six months of producing both sizes the newspaper terminated a 160-year-old tradition of being a broadsheet.

The New Straits Times in KL has more in common with a major U.S. city newspaper. Like the London papers (The Independent an The Times) The NST didn’t trim a word to make the tabloid edition.

And just like the the London papers - this tabloid looked horrible at first. They just shoveled the stories onto pages wherever they fit.
All three converted papers have since redesigned into better organized and attractive tabs, but that was not their goal at first.

The first thing all these publishers wisely did was to hammer home in their messages to readers was that there was NOT any cut in content.

]]> By: Chuck Moozakis http://www.visualeditors.com/apple/2009/01/the-twin-edition-thing-has-been-done-before/comment-page-1/#comment-18887 Chuck Moozakis Tue, 13 Jan 2009 21:42:30 +0000 http://www.visualeditors.com/apple/?p=5446#comment-18887 We also ran a story about Patriot-News' compact edition in Newspapers & Technology in summer 2005. I suppose a slight difference is that the Trib says content in both compact and broadsheet will be identical, where The Patriot's content didn't necessarily mirror that of The Patriot-News. (I know, it's a quibble.) We also ran a story about Patriot-News’ compact edition in Newspapers & Technology in summer 2005. I suppose a slight difference is that the Trib says content in both compact and broadsheet will be identical, where The Patriot’s content didn’t necessarily mirror that of The Patriot-News. (I know, it’s a quibble.)

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