Comments on: Cincinnati Enquirer reportedly considering odd format size

By: Mike Higdon

Mike Higdon — Tue, 07 Apr 2009 23:01:33 +0000

Jim, then we could sell branded binders. It’s like a complimentary item. You can’t buy peanut butter without jelly or honey. Same thing, right? ;)

How close is this size to tall tabloid?

Also, Dean makes a good point.

Ugh…Where are the advertising people in this conversation?

By: Jim McBee

Jim McBee — Tue, 07 Apr 2009 16:37:48 +0000

If they cut it down to 8 inches deep, you could put it in a 3-ring binder.

By: Dean Lockwood

Dean Lockwood — Tue, 07 Apr 2009 13:55:42 +0000

Well, don’t get too excited about readers loving the new format. They may, indeed, like the size itself. But if the reduction to that size is accompanied by a corresponding amount of lost content and features, they won’t like it at all.

We’re not in and industry mode where we go smaller AND add corresponding newshole back.

Also, at a point, what must drastic format changes do to ad rates???

By: Mike

Mike — Tue, 07 Apr 2009 04:23:10 +0000

Isn’t that kinda sorta like an old school tabloid?