A new way of putting an ad on the front page
Looks like the folks at the Chicago Tribune have found an interesting way of putting an ad on the front.
Basically, this is a Spadea-type ad, but printed on a full wrap of the daily single-copy tabloid edition. The little image at the upper right is a miniature of today’s front page:
Tribune presentation director Steve Cavendish explains:
We’ve been doing the spadias for months. They started back in the fall.
In the broadsheet, it’s all ad content. In the tab, it wraps the publication and there’s a half-page vertical space which says “Your complete Tribune inside” with a grab of the cover.
We usually get a heads-up about a week out on them. In general, we slide the stacked nameplate to the outside so it’s not covered by the spadia.
Thanks to Nicole Bogdas for the photo.
May 20th, 2009 at 2:43 pm
Is the tribune a tab? Or is that a separate edition?
May 20th, 2009 at 2:44 pm
It comes across like someone intended to run a half page ad on the front page, but no one told the newsroom until too late, and they cobbled this together in protest. I realize that’s (almost certainly) not what really happened, but it does have a slapped together feel.
May 21st, 2009 at 12:28 am
I thought the same thing as Jim. It has a feel of “Oh no, we came up three columns short!” Although I guess doing anything more interesting would take away from the impact of the ad. Now if you could just do a tabloid spadea …
May 21st, 2009 at 5:51 pm
Mike,
The Trib is a tab for its single copy editon. If you subscribe at home, you still get a broadsheet.