Fresno Bee launches redesign
The McClatchy-owned Fresno Bee — average daily circulation about 157,000 — launched a redesign this past Tuesday.
On the left is a live page from a few weeks ago. On the right is Thursday’s front:
In addition to a narrower page width and some cosmetic changes, features of the redesign include:
- Local news has moved into the A section, as has state and business news.
- National and world news has moved into the B section, along with opinion, weather and obits.
- A new front-page “Chatterbox” item promos to stories inside.
- A new math-based puzzle, Ken-Ken.
A closer look at the new front:
Kris Eldred, assistant managing editor for presentation, tells us the redesign was done entirely in house:
It was mostly the work of three people.
Typographically speaking, Kris writes:
We kept the same fonts; we are just using them differently.
We wanted the sections to stand out, so we are using the different flags. Headlines are Miller and Helvetica; summaries are Times; body copy is Nimrod.
We’ve mixed more Helvetica into the design and taken some of the air from pages to give a denser, newsier feel.
Our thanks to Chris Thomas for the tip!
July 4th, 2009 at 2:46 pm
Alan Jacobson wasn’t involved with this was he? Please say he wasn’t.
July 4th, 2009 at 3:33 pm
I’m quite sure he was not.
July 6th, 2009 at 12:41 pm
Strangly enough the article does not state why there was a redesign? (Or re-align because not much changed really). Was it to attract more readers and advertisers? If so, I wonder why you felt it was necessary to take ‘the air out of the pages’?
http://www.ted.com/talks/jacek_utko_asks_can_design_save_the_newspaper.html
July 6th, 2009 at 12:42 pm
Dang, pasted the url but forgot an intro. It’s about a new newspaper design causing the paper to be sold 100% more…