India’s Navhind Times launches redesign
The Navhind Times of Panaj — an English-language 35,000-circulation daily on the western shore of India — launched a redesign last week, spearheaded by freelance multimedia journalist Gasper DSouza.
Gasper explained the redesign today in his blog. A before-and-after look at page one:
Among the features Gasper addressed with the redesign:
- Multiple entry points into stories.
- Unified typography.
- Color coding as a navigational tool.
- Packaging of similar elements.
- Increased visuals and graphics.
- Ways for readers to comment on stories via e-mail and text messaging.
- Two weekly inserted magazines converted into tabloids.
- Modular ad layouts
That last one, in particular, has been a bit of a holy grail for news designers worldwide. Gasper notes, however:
This concept was followed on the initial launch, especially for P1 but then reverted to the traditional stairwell layout following “advertiser demand”. Nonetheless, I am happy readers got to experience the Navhind Page 1 as I had envisioned, even if for just a couple of days.
Here’s a before-and-after look at the local page, page two…
Here’s the editorial page…
The entertainment page…
And Zest, the Saturday lifestyles magazine:
Here’s a video Gasper produced to accompany the redesign:
Guide to the Relaunched Navhind Times from Gasper DSouza on Vimeo.
Find Gasper’s blog here. Find his portfolio site here.