Tampa Bay Times wraps A1 with an ad
And we were just talking about this yesterday…
Here is the front page o the St. Petersburg Times‘ TBT that appeared in the Newseum today:
That’s an ad wrapped around the tabloid paper, clearly marked in red up top: “Special Advertising Wrap.”
These things are still unusual — perhaps decreasingly so, but unusual. This one is more unusual in that, like the Chicago Tribune wrap we wrote about in May, it shows readers a small image of the real front page.
Unusual. But honest.
The other unusual thing about this front: Typically, we find, papers don’t release a Spadea or a wrap to the Newseum. We find that refreshing as well.
Make no mistake: We really hate the fact that readers are finding ads, rather than editorial copy, displayed on what’s perceived as the front of their newspaper. But we understand its’ keeping more of us from getting laid off.
Find our discussion here about an advertising Spadea wrapped around yesterday’s Virginian-Pilot.
Like several folks commented yesterday: Get used to it.