Metro tabs in Boston, Philly and NYC launch redesign
Metro, a free tab distributed in Boston, Philadelphia and New York, launched what it called “a radically redesigned newspaper” Monday.
A before-and-after look suggest something a little less than “radical,” however:
On the left is a Boston cover from a month or so ago. On the right is today’s Boston Metro cover.
A press release breathlessly reports:
Metro’s new format will embody a sleeker design and more sophisticated look while maintaining the concise, contemporary and colorful elements readers look for every day.
The oversized masthead, elegant color palate and new, bolder headline fonts will give Metro a more dynamic look.
Indeed, the new headline font — with serifs! — seems a little cleaner and bolder. The rail moves from the left to the right. But while the green nameplate contains quite a bit more red in it now, moving it from the vicinity of Kelly Green and into Forest Green territory, I’d say it’s no more “oversized” now than it was before.
A closer look at Boston’s front page today (click for a larger view):
For comparison purposes, here are the fronts for all three Metro editons today. From left to right: Boston, Philadelphia and New York:
The release states that combined, these three editions are…
…the 6th largest circulated and fastest growing newspaper in the Unites States. Attracting a young, active, well-educated audience of 1.2 million daily readers across New York, Boston, and Philadelphia.
In addition, Metro is published in more than 100 cities across 19 cities in Europe, Asia and the Americas.