India’s Kerala Kaumudi redesigns
The Kerala Kaumudi, a 150,000-circulation Malayalam-language daily in Kerala, India, launched a redesign recently.
Iam Sajeevkumar T.K. — or tksajeev for short; he’s the paper’s visual editor as well as the proprietor of NewspaperDesign, a site that specializes in Indian newspaper design — posted pages and sent us a preview. My apologies for not getting these up earlier.
A before-and-after with the first live front page on the right (Click any of these for a larger view):
A closer look at the new page one:
Tksajeev writes:
The feedback we’ve received from readers is very good. They say we should have made these changes earlier. The new paper is reader friendly.
He’s also mentioned to me readers have said:
Its said that new version has an international touch.
Here’s a before-and-after of the new sports page, featuring a prototype, rather than a live page:
For the most part, the prototypes play art much larger than the original pages. Which is a good thing.
The new business page:
Also, the new pages seem to display fewer stories. Because the old pages have more text crammed into them, they seem cluttered and unstructured. Tksajeev seems to have solved that by adding structure.
Also, the black font looks cleaner than the old colored font.
The news city news page:
The news general news page:
The new editorial page:
The new national page:
And the new back page:
Read more about the project here.
Find Tksajeev’s design stylebook posted here.