Charles Apple

This one is about book publishing. But I find it mighty interesting.

Make sure you stick with it. There’s a bit of a clever twist halfway through.

The video was made for marketing staffers at an English-based book publisher, Dorling Kindersley. It was produced by a man named Zoe Uffindell, who tells the Penguin Blog:

DK Marketing in the UK had asked us to make a film for their conference in February, about how publishing would look in the future. We took inspiration from a film we had seen on YouTube called “The Lost Generation” and suggested this might work as a treatment for the DK film, which we called “The End of Publishing”.

Read more about the video here.

Yesterday, I posted a video about the future of newspapers that wasn’t quite so optimistic. Find that here.

This entry was posted on Wednesday, March 17th, 2010 at 2:20 pm and is filed under Industry woes, Innovative ideas. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.