Toledo Free Press launches second weekly edition
The Toledo Free Press — a free 115,000-circulation weekly in Toledo, Ohio — celebrated its fifth anniversary by launching a second weekly edition last week.
Lead designer James Molnar tells us the new Wednesday Star edition focuses…
…on local entertainment, sports and lighter fare compared to the hard-hitting Sunday edition.
On the left is last Wednesday’s debut front. On the right is today’s second edition front. Click either for a larger view:
The Free Press reported last week in its own story:
The expansion will mean the addition of up to a dozen new jobs, including a Social Networking Manager who will utilize such tools as Facebook and Twitter to make Toledo Free Press and Toledo Free Press “Star” more interactive.
James sent us a few samples from the first edition. Click any of these for a larger view.
Here’s the contents page…
…a calendar page…
…the obligatory sex column…
…and last Wednesday’s center spread:
James tells us:
Toledo Free Press now publishes two editions, the Sunday edition and the Star (Wednesday) edition. Sunday circulation is 115,000 and Wednesday circulation is 25,000. My editor-in-chief, Michael S. Miller, reminded me that TFP once started at 25,000 and has grown to be the best weekly newspaper in Ohio, winning an 2009 SPJ award for such.
[Yesterday, Tuesday, March 16] is the actual fifth year anniversary for Toledo Free Press. We are having a soirée [Tuesday night] at the bar below our offices in Downtown Toledo.
For your enjoyment here is this past Sunday’s edition. I got to have fun with the cover:
I’m pretty sure that’s Katie Holmes on the left. And I’m old enough to actually recognize that guy on the right. Do you?
And, of course, some blog readers — or any of you who have seen my Art of Being Brilliant presentation — might recall the Free Press‘ treatment for the Simpsons Movie three years ago.
Find the Toledo Free Press web site here.