My favorite LeBron James treatment of the day…
A lot of papers put LeBron James on A1 today.
He’s big news. And man, am I sick of hearing about him. Holding his announcement live tonight on ESPN and even having a choice as to which announcers he wanted to work with ruffles my journalistic instincts.
Make no mistake, tonight’s event has nothing to do with journalism. It’s all marketing, baby. LeBron and his P.R. folks have done a wonderful job spinning a simple free-agent job search into the sports economics story of the damn century.
So I laughed — big time — when I spotted this today at the Newseum:
You said it.
The flip side — which is the sports front — is a little more LeBron friendly. I think:
And how is the story being handled at LeBron’s perhaps-soon-to-be-ex-hometown?
Here is the front page of today’s Plain Dealer of Cleveland:
Find the Plain Dealer’s minute-by-minute coverage — including a live chat and streaming video — here. Find the Daily News‘ breathless LeBron coverage here.
Gee. I just hope that after tonight, the poor guy can make enough money to feed himself and his family…