Heads up, folks in the mid-Atlantic region: I’ll be in Harrisburg, Pa., Sept. 15-17 for three days of intensive visual journalism training for the Pennsylvania Newspaper Association.
Joining me there will be Darren Sanefski, assistant art director of the Syracuse Post-Standard and an adjunct professor at Syracuse University.
WHAT WILL THIS SEMINAR DO FOR ME?
We can teach you fundamentals of news design and graphic storytelling. We can show you good work done at papers across the country and how brilliant work got that way.
We can show you shortcuts. Better yet, we can show you which shortcuts not to take.
We can sharpen the skills you need to sell your ideas and your newspapers.
Best of all, though, we can give you hope. When you return to your newsroom Thursday, you’ll return inspired, refreshed and ready to kick butt.
WHO SHOULD ATTEND?
Anyone invested in news design or graphics or who wishes to understand more about visual journalism. Big papers, small papers — we’ll cover it all.
WHAT SHOULD WE EXPECT?
We’ll start bright and early each day. We’ll be a little late to dinner each night. But by the end of our three-day cycle, you’ll have a greater appreciation for challenges facing visual journalists today and strategies for dealing with those challenges.
DAY ONE: MONDAY, SEPT. 15
Our editors say they want us to think outside the box. But how, exactly, does one do that? We’ll spend the first morning discussing the nature of creativity and how we can be more creative on the pages of our newspapers.
We’ll also discuss at how the brain accesses information and show how a smart designer can use psychology to move a reader around a page and through our newspaper. You’ll never look at an empty page template the same way again.

Darren Sanefski teaches Gestalt theory of
news design in Waterbury, Conn., in May.
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It’s all too easy to get wrapped up in design, though, and forget about content. We’ll spend time the first afternoon looking at brilliant approaches to complex stories and how to brainstorm using word association and concept mapping.
That evening, we’ll hold an informal “campfire” session so we can sit around and do some networking. We may not have a real fire, but we can promise hot chocolate and s’mores.
DAY TWO: TUESDAY, SEPT. 16
We’ll cover a number of nuts-and-bolts issues: Design grids and why they’re important. How to use color more effectively in our newspapers. What you can do in your everyday design that will aid your paper’s branding efforts. The importance of thinking big.
After all, it’s not about the size of your paper. It’s about the size of your ideas.
DAY THREE: WEDNESDAY, SEPT. 17
We’ll discuss principles of typography and why it’s important, trends in Web design, Flash, multimedia and animated storytelling and tips that big papers use in order to stay productive as they pursue brilliant visual work.
IN ADDITION…
In this business, it’s important to think fast. With that in mind, we’ll anchor each afternoon with a hands-on session aimed at sharpening your thinking and conceptualization skills. We’ll also hold a number of critique sessions, not only picking apart your samples but also explaining why they may or may not work and what you can do to make your pages more effective.
BUT WAIT! THAT’S NOT ALL!
We’re programming in a number of brief, break-out sessions on a number of specific topics. We’ll allow the group to choose which of these optional sessions we present.
Some of the topics on our preliminary wild-card list:
* Top 10 Adobe Illustrator tips
* Top 10 Adobe InDesign tips
* Top 10 Adobe Photoshop tips
* Visual ethics in the 21st century
* My all-time worst job interview experiences
* Sporting News Today: An experiment in PDF
* Teaching news design in Manila: A travelogue
* 3D or not 3D: Which rendering technique is the best?
* Charles Apple’s infamous battleship graphic and how it came to be
WHAT EQUIPMENT SHOULD I BRING?
We’ll have hands-on exercises, but this isn’t a software seminar. This is about the journalism — it’s about thinking, it’s about ideas, it’s about telling stories. Feel free to bring your laptop, but you won’t necessarily need it. Bring your brain, a notepad and be prepared to work hard.
Do bring some samples of your work, though, in PDF or JPEG format. We’re planning to spend some time each day with a group critique.
HOW MUCH WILL ALL THIS COST?
Very little. PNA is charging only $249 for PNA members and $279 for employees of non-member papers. If you want to attend only one day, it’s $99 per day or $149 per day for non-members.
WHERE WILL ALL THIS HAPPEN?

At the headquarters of the Pennsylvania Newspaper Association, across the street from the Susquehanna River just north of downtown Harrisburg.
The address is 3899 North Front Street. That’s just off I-81; the red dot on this Google map:
View Larger Map
Find detailed driving directions here.
IS THERE A DECENT (CHEAP) HOTEL NEARBY?
Every time I travel to Harrisburg, I stay at the Days Inn at 3919 Front Street, less than a mile away. They’re the purple dot on the map above. Find their web site here.
It’s a very nice place, there’s a Wendy’s next door — Helloooo, Frosty! — and the folks there greet me by name. I even stayed there with my wife and daughter when we passed though on vacation a couple years ago.
WHO ARE THE INSTRUCTORS, AGAIN?
DARREN SANEFSKI has a varied editorial and advertising design background.

He received his visual communication degree from Syracuse University and went to work as a staff artist at The Syracuse Post-Standard. Fast forward more than 20 years and Darren, still at The Post-Standard, is now the Assistant Art Director/sports designer. Darren also works as an Adjunct Instructor at the S.I. Newhouse School of Public Communications at Syracuse University and teaches graduate and undergraduate students design theory and practice.
In his free time Darren runs a freelance graphic arts business, DMS Design Studio, where he designs for local and national companies on a variety of visual projects. His current and past clients include Boeing, Pacificare, Syracuse University, LeMoyne College, and the Greater Syracuse Chamber of Commerce.
Darren has won numerous national and international awards for his information graphics and designs. He regularly conducts seminars on various aspects of information design, most recently presenting at a Society for News Design quick course in Waterbury, Conn., in May. He is scheduled to speak at a student session at the SND annual workshop in Las Vegas. Darren is a regular facilitator at the SND Annual Best of Newspaper Design Creative Competition.
Find his online portfolio here.
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CHARLES APPLE is art director of Sporting News Today, a daily sports e-newspaper based in Charlotte, N.C.

He spent nearly ten years as graphics director at The Virginian-Pilot in Norfolk and graphics editor of The Des Moines Register. Previously, Apple was an artist and page designer for the Chicago Tribune, The (Raleigh, N.C.) News & Observer and for small papers in South Carolina and Georgia.
Apple has won numerous awards from the Society for News Design for page design, graphics and graphics reporting. He redesigned The Athens (Ga.) Daily News in 1987, The (Rock Hill, S.C.) Herald in 1990 and two Gannett weeklies in 2002.
This will be Apple’s fourth session for the Pennsylvania Newspaper Association. He has also taught for the Southern Newspaper Publishers Association, the Alliance of Area Business Publications, the American Press Institute and SND. He was a presenter at SND annual workshops in 2000 (Minneapolis) and 2006 (Orlando). He taught a three-day session in Manila in 2007. Apple is a moderator and blogger for VisualEditors.com.
Apple, 46, is in the process of relocating with his wife and 15-year-old daughter from Virginia Beach to Rock Hill, S.C. In his spare time, he reads 20th century U.S. History, collects Star Trek action figures and writes about himself in the third person.
Find his online portfolio here.
OK, OK, I WANT TO GO. HOW DO I SIGN UP?
Call the PNA’s Bev Hendry at (717) 703-3003 or e-mail her at beverlyh@pa-news.org.
Find more information at the PNA web site.
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