How Swedish paper VLT is covering an invasion of American muscle cars
Thursday, July 8th, 2010Kenneth Eriksson is design director for Vestmanlands Läns Tidning or VLT, a daily in Västerås, Sweden.
A gigantic auto show for American cars is “taking over” his city this weekend, Kenneth tells us. So VLT responded in a big visual way today, the day the event opens.
Here’s the front of today’s paper (click for a larger view):
Kenneth writes:
We made it as a wraparound with two more pages of graphic on the inside spread.
Here’s the inside of the wrap. Again, click for a larger view:
Kenneth writes:
The idea is to enable the readers to tear it off and keep it during the festival — providing important information, schedule and rarely known facts. A regular front will be on page three for our more traditional readers.
We have been working with Malofiej 2010 Best of Show winner, Thomas Molén, on this project and it has been great fun.
I stepped in on this project as the lead designer, it being summer holiday and all, but main credit goes to Thomas. For sure.
Thomas and I have done some fun work on our weekly supplement Latte earlier. (The supplement was awarded Gold in the Swedish Design Award.)
A few examples of collaborations in Latte by Kenneth and Thomas (click any of these):
Kaitlin Yarnall recently conducted a Q&A with Thomas Molén for the Society for News Design web site. Find that interview here. Find even more info about him here.
Read more about the PowerMeet — in Swedish, of course — here.

















