I mentioned yesterday that I was already sick of all the hype surrounding LeBron James‘ free-agency. Unless you’ve been living under a rock for the past 15 hours, you already know he chose to leave Cleveland for the Miami Heat.
Here’s how the story was covered today by Cleveland’s Plain Dealer (click for a larger view):
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A lot of papers put LeBron James on A1 today.
He’s big news. And man, am I sick of hearing about him. Holding his announcement live tonight on ESPN and even having a choice as to which announcers he wanted to work with ruffles my journalistic instincts.
Make no mistake, tonight’s event has nothing to do with journalism. It’s all marketing, baby. LeBron and his P.R. folks have done a wonderful job spinning a simple free-agent job search into the sports economics story of the damn century.
So I laughed — big time — when I spotted this today at the Newseum:
You said it.
The flip side — which is the sports front — is a little more LeBron friendly. I think:
And how is the story being handled at LeBron’s perhaps-soon-to-be-ex-hometown?
Here is the front page of today’s Plain Dealer of Cleveland:
Find the Plain Dealer’s minute-by-minute coverage — including a live chat and streaming video — here. Find the Daily News‘ breathless LeBron coverage here.
Gee. I just hope that after tonight, the poor guy can make enough money to feed himself and his family…
Kenneth Eriksson is design director for Vestmanlands Läns Tidning or VLT, a daily in Västerås, Sweden.
A gigantic auto show for American cars is “taking over” his city this weekend, Kenneth tells us. So VLT responded in a big visual way today, the day the event opens.
Here’s the front of today’s paper (click for a larger view):
Kenneth writes:
We made it as a wraparound with two more pages of graphic on the inside spread.
Here’s the inside of the wrap. Again, click for a larger view:
Kenneth writes:
The idea is to enable the readers to tear it off and keep it during the festival — providing important information, schedule and rarely known facts. A regular front will be on page three for our more traditional readers.
We have been working with Malofiej 2010 Best of Show winner, Thomas Molén, on this project and it has been great fun.
I stepped in on this project as the lead designer, it being summer holiday and all, but main credit goes to Thomas. For sure.
Thomas and I have done some fun work on our weekly supplement Latte earlier. (The supplement was awarded Gold in the Swedish Design Award.)
A few examples of collaborations in Latte by Kenneth and Thomas (click any of these):
Kaitlin Yarnall recently conducted a Q&A with Thomas Molén for the Society for News Design web site. Find that interview here. Find even more info about him here.
Read more about the PowerMeet — in Swedish, of course — here.