Tacoma News Tribune launches design “update”
Thursday, May 6th, 2010David Montesino, assistant managing editor for visuals at the Tacoma, Wash., News Tribune — circulation 90,546 — tells us:
This redesign was part of our 44-inch web conversion. Since we were headed that way we felt we could update our typography a bit.
This is not a major redesign. It started out that way but as we got underway we heard from our readers about how much change we had already imposed on them. So we pulled back and decided to do more of a typographical update.
The changes kicked in this past Monday. On the left is last Wednesday’s front page. On the right is yesterday’s front:
David adds:
We kept our body copy (Concorde BE) but changed our serif (from Whitman to Rocky) and sans serif (from Agenda to Titling Gothic FB) fonts.
The changes were made in-house, David says. Here’s a closer look at the new front:
The changes also affected Tacoma’s sister paper, the Olympian of Olympia, Wash., circulation 30,755.
On the left is Friday’s front. On the right is yesterday’s:
David also sent us a couple of features pages. On the left is a front from last December. On the right is Wednesday’s features front:
And here is the weekly entertainment tab. On the left is the current issue that inserted last Friday. On the right is tomorrow’s Go cover:
This is the point where I’d normally quote from the paper’s own story about the redesign and cite a bullet list of the changes. That’s hardly necessary this time — Like David says, the papers kept the changes to a minimum. Executive editor Karen Peterson wrote Sunday:
Frankly, we think we’ve put you through enough changes in the past two years with the consolidation of sections and changes in features.
Readers I talk to and those who call our reader representative for the most part say they’ve had enough change. We are changing only what we must Monday to accommodate the narrower page.
Other than the narrower page width, Karen ordered a change in the crossword puzzle. She writes:
When we first met with our Reader Panel in March, panelist Jen Hermann championed the cause of readers who were insisting we put the United Features puzzle back on the Take Time page. She came bearing a newspaper page she had cut and pasted back together showing us exactly what she wanted.
Thanks to Jen and the others, both puzzles will appear on Take Time beginning Monday. It made sense to put puzzles on the heavier pullout page that’s easier to write on and easier to take to work and do at lunchtime. We’ll also put the horoscope back on that page. To make room, we’re moving the TV grid into the Classifieds section.


















