Alejandro Banuet

As in soccer or as in design, Mexico is the world heavy weight champion of the “almost there” concept.
In every great page, there is a problem of legibility or a picture that does not communicate. The good thing is that designers don’t have to wait four years like our beloved Tri to try to make things better.
We will see.

The Hearst Corp. with Mexico’s leading newspaper publisher, Grupo Reforma, launched on June a twice-weekly Spanish-language newspaper in San Antonio, Tx.

The free newspaper is called Cancha (Spanish for soccer field), and the content is about 60% sports coverage, and the rest are news and entertainment from Reforma’s nine newspapers in Mexico, where the group has a daily circulation of more than 1 million.

Grupo Reforma will write, edit and design Cancha. The San Antonio Express-News will sell advertising, print and distribute.

The target is Hispanics with close ties to Mexico, who return every year to visit and send a total of $20 billion in remittances to their home country.