The redesign of the year
El PaÃs, the spanish reference newspaper, has announced its redesign for september 30th.
After 31 years of its fundation and original design conceived by Reinhard Gade, the architecture of the paper based on the Times tipography and the Bauhaus school, has supported every story from bombs, wars, elections, to olympic games, royal weddings and boring days.
Minor adjustments had been made to El Pais since 1976: The use of color in the front cover and a frustrated redesign by Lucie Lacava in 2001 that ended in just the movie charts.
In this gratuity newspaper era, Juan Luis Cebrián said that the redesign “will not be made to impel circulation, but to improve the understanding of reality”, according to the delegated advisor, “the important thing is not the sales, those are the consequence of making a better newspaper for the readers of the XXI century”.
Although it could always be a response to the launching of Público, a new (not free) national newspaper that will be standing in the same center-left side of spanish politics, in september.
Without a doubt, the redesign of El PaÃs will be one of the most important moments in newspaper design. This is great!
