Alejandro Banuet

The spread sheet, vertical layouts, horizontal layouts, 7 columns, 8 columns all-caps titles, typography catalogs, photo gravure, 2 inks, 3 stories headlines, use of pictures, mobile flag, 6 columns, vertical rules, italics, photo composition, infographics, the first Macintosh, index, color, 56, 54, 52 inch web, SND…

You can see the design history of Grupo Reforma here.

This is the face of the new Spanish newspaper Publico designed by Cases i Associats. It will be very visual, in the line of the new Avui or their most recent work, the free paper DNA (one of my personal favourites). The art director is my teacher Fernando Carballo.

According to comunicacio21.com, Publico will have four editions (Madrid, Barcelona, Andalucia and Nacional) and will be printed in seven different presses owned by the Spanish government.

The 64 full color pages newspaper, will cost 50 cents, and will be distributed in 21,000 points. The target are the readers from 25 to 45 years. Publico has special interest in catching the young people and the woman and will be standing in the center-left side of spanish politics.

250,000 Publicos will be on the street starting next Thursday. Stay alert.

Last friday, the Mexican newspaper Cancha expanded it’s playing field to a new territory: the city of Portland, Or.

The association of Grupo Reforma with The Oregonian, will allow to the more of 250,000 Mexicans in that region, to enjoy the best of the sports and entertainment of their home country.
Every Friday, 25,000 Canchas will circulate in 500 free distribution points.

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