The swedish model arrives to Monterrey
Free daily Publimetro, mexican name for Metro due to trademark issues, is available in Monterrey (Mexico’s second largest city, and my hometown by the way) since yesterday morning.
The initial circulation will be 60,000 copies. Publimetro Monterrey will be distributed at points along the city’s main avenues as well as at Starbucks cafes.
The first edition of Publimetro launched in Mexico was two and half years in Mexico City and according to Executive Vice President of Metro International, Robert Patterson, Metro Mexico “has been profitable in 2008 and is expected to be able to finance the new Publimetro Monterrey edition from its current surplus cash holdings and the future positive operating cash flow of its Publimetro Mexico City edition”.
Publimetro is a joint venture between Metro International (49%), Inmobiliaria Torraco, S.A de CV and MX Shares, S.A. de CV.
November 10th, 2008 at 11:26 pm
Casi te puedo apostar que de alguna forma va a impactar la circulación de todos los diarios pagados… No se que tanta calidad tenga este periódico, pero si sé que para mucha gente comprar un diario es un lujo, o simplemente un gasto innecesario al haber tantos medios gratuitos para accesar a la información.
November 11th, 2008 at 5:11 pm
Más ahora que cuestan 12 pesos!!!! jaja
Un abrazo.