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editor
VizEds Moderator
Joined: 10 Mar 2005
Posts: 155
Location: online - always online . . .
Posted:
Tue Nov 14, 2006 2:27 pm
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9th World Editor & Marketeer Conference and Expo
23-24 November 2006, Madrid, Spain
Conference details
The World Editor and Markteer Conference & Expo, organised by WAN and hosted by the Spanish Newspaper Publishers Association, will be chaired by Tomas Brunegard, CEO and President of Sweden's Stampen Group. Sessions include;
- New Newspaper Trends, which will include an in depth examination of the daily free phenomenon, including a look at the free daily war in Denmark, where readers get free newspapers delivered to their cars, homes, offices and public transport. Speakers include the Director and Editor-in-Chief of 24timer in Denmark, Torsten Bjerre Rasmussen and Poul Madsen, as well as Christoph Bauer, the CEO of Cash Daily in Switzerland.
- New Product Development, which will include a new report from the WAN Shaping the Future of the Newspaper project and will examine some of the 550 new print titles have appeared world-wide in the last five years. It will also include a case study of a new phenomenon in the Dutch market -- NRC.next, a new, paid-for newspaper that is attracting younger readers.
Speakers include Hans Nijenhuis, Editor-in-Chief of NRC.next, and Eamonn Byrne, Business Director of WAN.
- Reader connections, which will provide practical information on how
newspapers can engage customers and develop reader relationships that drive sales and loyalty. Speakers include Anders Goliger, Assistant News Editor of Göteborgs-Posten in Sweden, Grzegorz Piechota, Special Projects Editor of Poland's Gazeta Wyborcza, and Hans-Dieter Gärtner, Director of GESO in Germany.
- Circulation systems, which will focus on the use of circulation and
consumer data in sales and marketing operations. Speakers include John Hay, CRM Consultant for the Globe and Mail in Canada.
- The digital/print content opportunity, which will examine the development of new digital mobile technologies and how they impact traditional readerships. Speakers include Erik Nord, Senior Vice President of Telenor in Norway, Trine Hage, CEO of Norway's Romerikes Blad, and other speakers to be announced.
- Newspaper marketing: avoiding the pitfalls, in which a panel of experts
will respond to the 10 most frequent mistakes in newspaper marketing and explain how to avoid them.
- Promotion - short term gain or long term investment?, which will present an overview of circulation-winning promotions and the long-term strategies behind them. Speakers include Paula Murphy, Deputy Marketing Director of The Independent in Ireland. |
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