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Robb Montgomery
Founder
Joined: 07 Mar 2004
Posts: 1504
Location: Chicago
Posted:
Wed Sep 06, 2006 5:47 pm
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A joint WAN/WEF conference for publishers,
digital or online general managers and marketing,
sales and editorial executives
26-27 October 2006 - LONDON, U.K.
THURSDAY, OCTOBER 26
11:15 - 12:45 Opening Session -
New & ever-Emerging Opportunities
Chief executives share their perspectives on digital opportunities and challenges facing the industry.
Carolyn McCall - Chief Executive, Guardian Media Group, UK
John Fish - Publisher, Naples Daily News, Naples, Florida, USA
Luis Fernando Santos - Chief Executive Officer, El Tiempo, Bogota, Colombia
12:45 - 14:15 Session 1 -
The Audience: Understanding, tailoring & targeting
Consumer behaviour online continues to evolve at a rapid pace, and there are many lessons for newspaper so they can exploit current and emerging opportunities. How can newspapers use and generate customer insight for tailored content and targeted revenue generation?
Alexander Burmaster - Internet Analyst, Nielsen/NetRatings, UK
Takashi Ishioka - Office of the President, Digital Business Project Team, Asahi Shimbun, Japan
15:30 - 17:00 Session 2 -
Is the 'free generation' ready to pay now?
Best practice case studies of what customers are or are not willing to pay for, from subscriptions to micro-payment models.
Una O'Hare - General Manager, Ireland.com, Ireland
Neil Chase - Deputy Editor for News, New York Times online, USA
17:15 - 18:45 Session 3 -
New Revenue Opportunities
What are publishers doing to exploit new revenue trends in digital publishing? Case studies of new approaches and successes in monetizing digital operations.
Greg Stuart - President, Internet Advertising Bureau, USA
Zach Leonard - Digital Media Publisher, The Times, UK
FRIDAY, OCTOBER 27
9:15 - 10:45 Session 4 -
Organizational considerations in multi-media publishing
Can newspapers gain greater success by integrating newsrooms and ad sales departments, or should the print and digital worlds be kept apart?
Melonie Hall - Regional Sales Manager, Tampa Tribune, USA
Angus Frame - Editor, globeandmail.com, Canada
11:00 - 12:30 Session 5
New 'Local' Strategies and Opportunities
What are the lessons to be learned from newspaper and pure-play companies who are effectively exploiting the local opportunity, from local search and classified advertising to new product development.
Jean Frédéric Farny - Director of Development, French Regional Publishers Association (SPQR)
12:30 - 14:00 Session 6 -
New Content Opportunities & Innovations
From content partnerships to aggregation to citizen journalism and social networking, what are the new content opportunities and innovations? And what are the success stories beyond traditional online services, including mobile and e-papers, podcasting, vblogging and more.
Dan Pacheco - Senior Manager of Digital Products, Bakotopia/The Bakersfield Californian, USA
14:00 Closing lunch -
. See you there!
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Where in the world is Robb? |
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