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Clif Page
Maestro
Joined: 09 Mar 2004
Posts: 875
Location: Beaver County Times, Beaver, PA
Posted:
Sun Jul 03, 2005 8:22 am
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The headline writer of one of America's classic headlines has died. William Brink coined the "Ford to City: Drop Dead" headline when he was the editor of the New York Daily News.
| Quote: | By The Associated Press
(AP) - William Brink
NEW YORK (AP) _ William J. Brink, the editor who turned a 1975 edition of the New York Daily News into a classic of American journalism with the iconic headline "Ford to City: Drop Dead," died Friday. He was 89.
Brink died of congestive heart failure at a hospital in Norwalk, Conn., his son said.
The Daily News story with the headline was about President Gerald Ford's threat to veto any federal legislation that sought to give financial aid to the city of New York, which was in danger of fiscal collapse.
Editing the next day's newspaper, Brink scrawled the "Drop Dead" headline with a pencil on a sheet of newsprint. Three decades later, the phrase is still shorthand for any elected official's snub of an important constituent.
Brink joined the Daily News as an assistant managing editor in 1970, and was managing editor from 1974 until 1981, when he retired.
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