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Download This Topic Previous topic Next topic	Making the heds, illos, etc. work together
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PGarvin

Contributing editor

Joined: 07 Jul 2004

Posts: 151

Location: The Florida Times-Union

Posted:
Thu Jul 26, 2007 12:59 pm

In light of the thread about bad hedlines, and having had friends whose illustrations have run with heds that don't match the tone of the illustrations, I thought I'd throw it out there:

How do you all do your heds for your packages with illos?
For those packages where the illustration is strong but needs to have a hed that's just as strong to "make it work"?
How do you get beyond the impulses to use heds/phrasing that is too literal?
_________________
Good things come to obsessive-compulsives who fixate.

Download This Topic Previous topic Next topic	Making the heds, illos, etc. work together
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