Visual Editors
Visual Editors, NFP was incorporated as a 501(c)(3) non-profit in 2004.
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Ernie Smith
VizEds Moderator
Joined: 03 Jul 2004
Posts: 726
Location: Linked in Norfolk, Va.
Posted:
Sun Jan 21, 2007 11:32 am
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My temp-job alma mater, Milwaukee, is launching a redesign on Tuesday. I haven't seen it yet, but I've heard something about them pushing more short-form. Consider me curious.
http://www.jsonline.com/story/index.aspx?id=552201
| Quote: |
Journal Sentinel changing to serve you better
By MARTIN KAISER, Editor
mkaiser@journalsentinel.com
Posted: Jan. 13, 2007
On Tuesday, Jan. 23, there will be a new look to the Milwaukee Journal Sentinel. We will begin converting the newspaper to a smaller page size that is becoming the industry standard. Our new page will be 12 inches wide, down from 12 1/2 inches. Many metropolitan papers already have made the adjustment. The Wall Street Journal moved to this size earlier this month. The New York Times will do so in August.
The page reduction has become an efficient way for newspapers to manage rising newsprint costs. In addition, the new size has been popular with many readers because it makes the newspaper easier to handle.
We are using this change as an opportunity to rethink and improve the Journal Sentinel. Among the improvements you will see:
• More local news as we continue to give greater focus to the Milwaukee metro area and Wisconsin - bringing you in-depth news and information you can't get anywhere else and a regional news digest highlighting news from your community.
• A steady stream of high-impact public service journalism from a watchdog team of investigative reporters.
• A better designed newspaper - easier to read and find what interests you the most. Our body type is staying the same size, while our headline, photo caption and classified advertising type will be bolder and easier to read.
• A new, expanded Sunday Cue section, starting Jan. 28. It will combine the Cue section with the best of our Sunday Lifestyle section and personal technology news that appears in the Tuesday Journal Sentinel. The expanded Sunday Cue section will replace our Sunday Lifestyle section.
• Improved readability and organization of our classified advertising sections.
Beginning Thursday, Jan. 25, Journal Sentinel readers will receive a free weekly community newspaper with their Journal Sentinel in these communities: Muskego, New Berlin, Brookfield, Elm Grove, Wauwatosa, Oak Creek, Franklin, Greendale, Hales Corners, Germantown, Menomonee Falls, Greenfield, West Allis, Bay View, Cudahy, St. Francis, South Milwaukee, Bayside, Brown Deer, Fox Point, Glendale, Mequon, River Hills, Shorewood, Thiensville and Whitefish Bay.
Changing the size of the newspaper requires us to reconfigure our presses. During the next six to seven weeks, we will have earlier deadlines because we know how important it is to get your paper delivered on time. We appreciate your patience if the paper is delivered a little late or if it doesn't have all the late-night news and scores you have come to expect.
We will do everything we can to make sure that the final result will be an improved Journal Sentinel.
Thank you. |
_________________
[-,-] Stoic boy, you're far from home |
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douglas e. jessmer
VizEds Moderator
Joined: 19 Mar 2004
Posts: 1364
Location: Tampa Bay (Clearwater)
Posted:
Sun Jan 21, 2007 2:28 pm
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| Quote: | • More local news as we continue to give greater focus to the Milwaukee metro area and Wisconsin - bringing you in-depth news and information you can't get anywhere else and a regional news digest highlighting news from your community.
Beginning Thursday, Jan. 25, Journal Sentinel readers will receive a free weekly community newspaper with their Journal Sentinel in these communities: Muskego, New Berlin, Brookfield, Elm Grove, Wauwatosa, Oak Creek, Franklin, Greendale, Hales Corners, Germantown, Menomonee Falls, Greenfield, West Allis, Bay View, Cudahy, St. Francis, South Milwaukee, Bayside, Brown Deer, Fox Point, Glendale, Mequon, River Hills, Shorewood, Thiensville and Whitefish Bay. |
Now THIS is important news.
Local news sells local papers. And large newspapers need to grasp the importance of targeting communities. You can get state, national and international news anywhere, but the one thing news consumers don't easily get is quality local ("hyperlocal"?) reporting. The big boys are the ones most threatened here — the little community papers have cornered the market on this stuff for a long time, but don't have the quality (and sometimes not the credibility).
You don't have to do chicken dinners or Lions Club press releases, but you do have to give people what's going on in their backyard, and tailoring it to each community is imperative.
Along with that goes the commitment to providing a good local report. Zoning can't simply be a "shell game," where the same five stories appear on a page in every edition, just moved around to "look" more local. Gotta back it up — every day. It takes more work and more resources, but in the long run, I think it's worth every penny.
Glad to see Milwaukee committing to this kind of zoning, and can't wait to see the new look!
_________________
I've upped my standards — now, up yours. |
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charles apple
Superhero
Joined: 09 Mar 2004
Posts: 3734
Location: Norfolk, Virginia
Posted:
Tue Jan 23, 2007 9:38 am
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MONDAY'S JOURNAL SENTINEL:
TUESDAY'S JOURNAL SENTINEL:
The fresh-and-minty Journal Sentinel reports today:
| Quote: | As the newspaper industry shifts to a slightly smaller page size - from 12 1/2 inches wide to 12 inches - we took the opportunity to make the paper easier for you to read and to find the things that are of most interest to you.
We've changed the type in our headlines to make them bolder and better looking. We've changed the type we use in photo captions, graphics and classified ads so that they are easier to read.
...Our design staff, led by Deputy Managing Editor Christine McNeal, worked with internationally known newspaper design consultant Tony Majeri to improve the paper's readability, looks and organization. |
There is an accompanying Q&A:
| Quote: | Q.Did the type size shrink?
No. Our body type style is extremely readable, so there was no need to change either the type itself or its size. We also haven't changed any of the small agate type in our stock tables or sports summaries, as our current version is considered the premier agate type in the industry, designed specifically to be read small.
However, we have changed the headline type and the typography used in photo captions, graphics and calendar listings. The main headline type is bolder and more graceful. The new type for captions was selected for its readability. Readers will find calendars and similar items much easier to read. |
What are the new type specs? Can we see any inside pages? If anyone from the Journal Sentinel is out there, please speak up!
Read it here:
http://www.jsonline.com/story/index.aspx?id=555545
Read the Q&A here:
http://www.jsonline.com/story/index.aspx?id=555491
_________________
-Charles |
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