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Download This Topic Previous topic Next topic	This is why ads on covers are bad
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Billy Simkins

Contributing editor

Joined: 27 Jul 2004

Posts: 141

Location: Bakersfield

Posted:
Thu Apr 26, 2007 10:02 am

Nothing like pimping one the worst contributers to unhealthy living on your front page.

MOD EDIT: Uploaded image to replace soon-to-be outdated newseum link.
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Mike Rice

VizEds Moderator

Joined: 17 Mar 2004

Posts: 514

Location: The Arizona Daily Star

Posted:
Thu Apr 26, 2007 10:28 am

Drop in Ad Revenue Raises Tough Question for Newspapers http://www.nytimes.com/2007/03/26/business/media/26paper.html?ex=1177732800&en=6b5fc110faef8659&ei=5070

70 newsroom jobs to be deleted at L.A. Times http://www.visualeditors.com/forum/viewtopic.php?p=39795#39795

Now, I'm not saying section front (or front page) ads are the solution to all of our problems. But every bit of revenue helps these days.

As much as I dislike them, I'll take an A1 strip ad and a job any day of the week.
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Billy Simkins

Contributing editor

Joined: 27 Jul 2004

Posts: 141

Location: Bakersfield

Posted:
Thu Apr 26, 2007 10:42 am

Just grabbed this from Newseum 2010. It's up for a SND.

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Paul Wallen

Maestro

Joined: 27 Mar 2004

Posts: 292

Location: Fort Lauderdale, Florida

Posted:
Thu Apr 26, 2007 11:05 am

Billy Simkins wrote::

Just grabbed this from Newseum 2010. It's up for a SND.

If Bob Uecker were responding to this, I think he'd say "Juuusst a bit melodramatic."
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martin gee

Ninja

Joined: 15 Jul 2004

Posts: 851

Location: the merc

Posted:
Thu Apr 26, 2007 12:05 pm

the ad probably just paid someone's salary. so i'm ok with it. it's an unfortunate reality most of us have to deal with.

another jab at snd. nice.
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Kilometer31

Maestro

Joined: 11 May 2004

Posts: 574

Location: San Antonio Express-News

Posted:
Thu Apr 26, 2007 2:15 pm

Well here's my takes:

* The ad revenue on these won't ultimately be a difference maker in what's going on at newspapers around the country.

* But because of what's going around in newspapers around the country, editorial execs have little strength to hold the proverbial line on this.

We won't be able to stop this, though. So swallow hard, preferably with a bourbon chaser.
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Ernie Smith

VizEds Moderator

Joined: 03 Jul 2004

Posts: 726

Location: Linked in Norfolk, Va.

Posted:
Thu Apr 26, 2007 2:17 pm

Billy Simkins wrote::

Just grabbed this from Newseum 2010. It's up for a SND.

This is incredibly over the top.

Ads are a necessary evil and I think ads can look smart on the front page of a newspaper.
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Paul Wallen

Maestro

Joined: 27 Mar 2004

Posts: 292

Location: Fort Lauderdale, Florida

Posted:
Thu Apr 26, 2007 2:19 pm

I'd love to see some info on just how much more money papers are making with front page and section front ads.
If we are getting a really strong premium for them, then I agree with Dean â€“ whether they are going to solve any big picture revenue problems or not (my vote is not), there's just about no way to keep them at bay in this environment.
But if advertisers are paying close to the same or just a small amount more for a display ad on the front page as they might elsewhere, then I say this is closer to panic.
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scavendish

VizEds Moderator

Joined: 08 Mar 2004

Posts: 761

Location: Chicago Tribune

Posted:
Thu Apr 26, 2007 2:31 pm

Billy Simkins wrote::

Nothing like pimping one the worst contributers to unhealthy living on your front page.

http://www.newseum.org/todaysfrontpages/hr.asp?fpVname=AZ_AR&ref_pge=gal&b_pge=1

Drama much?

Billy Simkins

Contributing editor

Joined: 27 Jul 2004

Posts: 141

Location: Bakersfield

Posted:
Thu Apr 26, 2007 3:03 pm

I wonder how people would feel with a McDonalds ad on the front of Time Magazine.

Of course this is over the top. My point was where does it stop. When do you say the ad takes away from the news? How far do you go to make a buck?
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Last edited by Billy Simkins on Thu Apr 26, 2007 3:06 pm; edited 1 time in total

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