Visual Editors
Visual Editors, NFP was incorporated as a 501(c)(3) non-profit in 2004.
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charles apple
Superhero
Joined: 09 Mar 2004
Posts: 3734
Location: Norfolk, Virginia
Posted:
Tue Jan 23, 2007 8:02 am
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The Rocky Mountain News debuted major changes today.
MONDAY'S ROCKY:
TUESDAY'S ROCKY:
In effect, the Rocky has apparently left its newspaper roots behind. The changes make it look more like a daily news magazine and less like a tabloid newspaper.
The CBS affiliate in Denver, Channel 4, reported Monday:
| Quote: | Readers will probably notice right away that there is a new name flag on the front page. Another change will be a single-focus picture and headline on the front page.
The changes will extend to the front pages of the Sports and Spotlight sections. Both will have more full page images, meaning the new Rocky will take its tabloid-format one step farther.
"What you're going to see is a newspaper that's much more like a daily magazine," said John Temple, publisher of the Rocky Mountain News.
"It's going to read like a magazine; it's going to be really oriented to being really easy to flip through," he said.
The redesign will also get rid of jumps in the newspaper, instead the paper will be laid so you just turn from page to page to read each story. |
The story goes on to say that higher-quality paper will be used to reduce ink ruboff.
The new flag is by far the most striking part of the redesign. The Rocky is choosing to do what msot of its readers do already: Placing extra emphasis on the word “Rocky.”
The pages will be smaller, too, according to Temple’s column today. He writes:
| Quote: | | The new Rocky is smaller. It was 14.75 inches deep and 12 inches wide. It's now 13.4 inches deep and 10.5 inches wide. |
He goes on and on with more changes, including:
| Quote: | | We've added a new font to make sports agate and listings more readable. |
No word yet on the new font choices. Also, no word yet on who performed the redesign. Many of you are aware that the Rocky performed a major Roger Black redesign about four years go.
Read Temple’s Tuesday column here:
http://www.rockymountainnews.com/drmn/news_columnists/article/0,1299,DRMN_86_5298451,00.html
In a video posted on the Rocky web site, Temple explains the concept behind the new flag and looks at rejected versions. The reader is then invited to vote for which version of the flag they like best. Find that video here:
http://cfapp2.rockymountainnews.com/printflag/
Read Monday’s CBS4 story here:
http://cbs4denver.com/topstories/local_story_022164041.html
Most amusingly, Rocky columnist Mike Littwin gives his take on the new format and how it affects his placement in the daily paper:
| Quote: | Temple - that's editor, publisher, pooh-bah, my boss John Temple - has assured me this new column placement will make it even easier - or, as we like to say in the new conveniently sized Rocky, even more convenient - for readers to find.
He may be right, assuming, of course, readers are conveniently trained in Hebrew and start reading from the back.
Maybe Temple has a point, though. He argues that George Will and Rick Reilly are on the inside back cover of their respective magazines. Now, if I can just get paid like those guys. |
Then, he tries a Q&A on the new design:
| Quote: | What's up with the red Rocky flag?
This is an attempt to make the Rocky look , uh, hip. This is what comes of 50-year-olds deciding what younger readers like. I hear they've also booked Kenny G for the kickoff celebration. |
Ya gotta love a paper that can make fun of itself. Read Littwin’s column here:
http://www.rockymountainnews.com/drmn/news_columnists/article/0,1299,DRMN_86_5298611,00.html
Congrats to all our friends at the Rocky, on what appears to be a fascinating new direction.
Is anyone from the Rocky on board here at VizEds? Please speak up and give us details!
_________________
-Charles |
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