The Times and Sunday Times unveil new websites
May 26th, 2010
The Times and the Sunday Times relaunched their websites yesterday (May 25) in readiness for the introduction to the paywall they’ll put up in 4 weeks time.
It’s certainly a different approach to other newspaper websites in that it looks very much like the print product. Although every time I look at the home page I still think the masthead should be slightly bigger to stand up to the ad above it.
I do like the full width drop down menus like this:

The Sunday Times has taken a different approach with visuals being more prominent than its sister title.

The Guardian’s Peter Robins has written a good review of the new sites here.
More on the relaunch from The Guardian here.
There is a video promo for the websites here.
Eye magazine also gets in on the action here.
And a survey has revealed that 90% of people won’t pay for new Times websites at the £1-per-day or £2-per-week fee.
I wouldn’t pay a £1-per-day, but £2-per-week seems like a pretty fair price to me if you’re a Times reader. The print product costs £1 per day and the Sunday Times costs £2.
I think everybody involved in newspapers will be interested to see how this goes. In fact we should hope it does work so we can all then start charging for content.


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