The London Paper launches

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The London Paper finally launched on Monday, September 4. I can’t comment on the paper as a whole as I haven’t seen a copy (I’m based in the North-east of England), but it looks clean and well designed if page 1 is anything to go by. Some people who have seen it give their opinions below. Edit: newsdesigner.com now has some pics - go here.
There is much to enjoy about the London Paper, News International’s freesheet for the younger generation, launched in central London today amid a flurry of purple inflatable sofas deployed by marketing types.
London’s newest paper is an easy on the eye, judiciously compiled package of news, views and data giftwrapped in a well-designed, modernist package that is admirable in its restraint.
Here is media.guardian.co.uk’s Stephen Brook’s take on the new paper.
Read John Plunkett’s blog here.
And the paper’s website is here.

