The new masthead and mini redesign of the The Times launched today.
Luke Prowse, who designed the new font, and is from Neville Brody’s Research Studios, has provided some dummy pages and a font sample.
The project has been led by Ben Preston, Deputy Editor of The Times, in partnership with Research Studios’ founder Neville Brody who acted as Art Director. Neville was formerly art director of The Face, and lead designer on Actuel, City Limits and Arena magazines. He also worked on the redesign of Times2 supplement in 2005.Collaborating with Neville is lead designer Jon Hill supported by Research Studios’ Luke Prowse. Jon has worked on many large editorial projects, including the design of supplements for The Guardian, the redesign of Swiss newspaper Le Temps and UK business-to-business magazine Media Week. Twenty-three year old Prowse has created the new Times Modern headline font for the newspaper.
http://www.timesonline.co.uk/ reports:
The Times is changing. A simple sentence, but one that heralds a new era for the national daily first published in 1785. In a move that is more evolutionary than revolutionary, the newspaper is firmly embracing the compact shape with the introduction of a new headline fount and a makeover that improves clarity.
The new font, Times Modern, blends the traditional and functional lines of the existing Times New Roman and melds them with sharp angular details to give a condensed face that perfectly fits the smaller-sized newspaper.
Working under the direction of Neville Brody, the award-winning designer, Luke Prowse has fashioned the new font to meet the demanding criteria of legibility and modernity that readers of The Times demand.
Mr Brody said: “Times Modern is a contemporary answer to the needs of compact newspapers. With pinched proportions, it allows more copy in the headline without compromising legibility. It is both authoritative and elegant, while robust at smaller sizes.”
Check out past mastheads and ask Neville Brody a question here.
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