Polish newspaper wins World Young Reader Prize
The World Association of Newspapers has announced that the Polish daily, Gazeta Wyborcza, has won the annual World Young Reader Newspaper of the Year award.
Gazeta Wyborcza, with a circulation of nearly half a million daily, up more than 3 percent last year, has demonstrated a commitment to attracting younger readers in a country where half the population is under 35.
In addition to the top award, the newspaper won Jury Commendations for two projects: a tie-in for young readers with the Euro 2008 football matches and for a campaign that helped readers protest against Chinese policies in Tibet.
The Express & Echo in the UK, also won an award for it¹s Green Shoppers Campaign, in the Brand category.
Jury Commendations and Special Mention honours were awarded to: 24Sata (Croatia), Irish Examiner (Ireland) and Kakhetis Khma (Georgia).
You can see more details here.
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September 12th, 2008 at 2:16 am
I am not surprised that Gazeta won this honor.
My friend Gregorz is a top editor there and he has been sharing with me many influential projects the paper has done to connect with younger readers since I first met him in Russia in 2006.
From stories on immigration jobs to the environment, from print to podcasts and social networks - Gazeta and its editorial teams rolls over all the usual newsroom culture roadblocks to make good community journalism happen in real time and with real impact.