UK newspapers unique users figures
Graphic: UK Press Gazette
The UK Press Gazette reports on new figures released for the number of unique users to UK newspaper websites:
Sun Online overtook four of its rivals to become the most-visited national newspaper website in February, according to figures released today by ABCe.
The News International site, which was in fifth place in January, recorded a 118.2 per cent year-on-year increase in traffic to a record 27,327,957 unique users.
Sun Online editor Pete Picton told Press Gazette: “It’s a combination of things - great stories, great content, increased promotional activity and increased site optimisation.”
He said that the news, MySun and woman sections all had record traffic in February and that the site attracted strong traffic for its £9.50 European holidays promotion.
Picton said a large amount of the traffic growth was due to The Sun getting more referrals from other sites, in particular Digg and Delicious.
Read the rest of the story here.
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