Independent redesign

The Independent redesigned on Tuesday.
The Guardian sums it up, though I’m not sure you can call it a “radical” redesign:
Simon Kelner, the paper’s editor-in-chief, managing editor, and acting editor since the departure of Roger Alton earlier this month, described the look as a “radical redesign and overhaul”.
The redesign and relaunch will be supported by the Independent’s first marketing and advertising campaign for more than a year, as the new owner, Alexander Lebedev, seeks to boost sales.
Lebedev does not formally take over control of the Independent and Independent on Sunday from Independent News & Media until next month, but is already taking a firm grip of the titles, which he bought for a nominal sum of £1.
The Viewspaper title for the comment and features pullout refers back to the editorial strategy adopted by Kelner when he was editing the Independent in 2003. In September that year the paper adopted its current compact format, with front pages focusing on single issues, an approach that saw it dubbed a “viewspaper”.

Here’s an interesting ad that made its way into the first redesigned issue.

The new Viewspaper pullout with that distorted script font which I think is meant to look like it was done with an ink pen. I like this idea but I’m not sure it works small and on newsprint.



For Michael Crozier’s view go here and for Roy Greenslade’s view go here.
Mario Garcia has also written about the redesign over at the Monocle column here.
I like it myself, a very clean design, but the choice of main pic on page 1 was shocking for the first day.
UPDATE:
Mark Porter also provides his opinion over at his blog here.

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