Alan Formby-Jackson

Interesting piece over at the Press Gazette where they speak to the Mirror’s associate editor, Matt Kelly about their recent redesign.

The new look, with entirely different fonts, headings, full-colour pages, icons, graphics and more coherent features sections such as Your Life, has led some to describe it as magazine-like.

But for Kelly, this criticism “is purely to do with the amount of colour. It’s something people are getting used to. It’s nothing to do with the design or the content”.

He says the Your Life women’s features section – modelled on women’s glossy magazines – is a “daily magazine”. It is one of many “sub-brands” within the paper that the new design has attempted to give a distinct identity, along with Your Money, Mirror Sport and comment, which could be expanded to work online or even on mobile.

They also speak to Francisco Amaral from Cases Associats.

What we normally do is try to get into the client’s life, what they do and what the market is, but in the case of the Mirror, we came with an army of designers to understand what they are doing and develop an understanding of the Mirror’s principles.

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